Service — Paid Media
Paid Media Agency
for Google Ads and Meta Ads
August plans and runs paid media for companies in Miami, Buenos Aires and Madrid — Google Ads, Meta Ads and the channels that actually have your audience, measured against one definition of a result instead of each platform's own. We tell you where the money is working, and where it is buying what you already had.
01 — Diagnosis
Why the reporting says yes and the bank says no
Almost every underperforming ad account we are handed has the same four problems, and none of them are creative problems. They are measurement problems wearing a creative costume — which is why more budget and better ads never fix them.
Every platform claims the same sale
Google and Meta each report conversions using their own attribution window and their own view of who deserves credit. Add them up and you have more sales than your accounting system recorded. The fix is not to pick whichever number flatters the campaign — it is to reconcile both against one source of truth and manage to that, even when the reconciled number is worse.
Paying for the clicks you already had
Campaigns bidding on your own brand name post the best numbers in the account, because the people clicking were already looking for you. Some of that spend is genuinely defensive; most of it is buying traffic your organic listing would have received anyway. It is the first thing we separate out, and usually the first thing we cut.
Automated campaigns nobody can read
Performance Max and Advantage+ decide the placement, the audience and the creative for you, and report the result as one number. They often work. The problem is that when they stop working there is nothing to diagnose, so we run them with the structure and exclusions that make their output legible instead of accepting a single blended figure.
The leak is after the click
A campaign can only deliver traffic; the page decides whether it becomes anything. When the cost per lead is bad and the cost per click is fine, the ad account is not the patient. We check the destination before touching bids, because spending more on a page that converts at half of what it should just doubles the loss.
02 — Método
How we work
Three stages, in this order. The first is a deliverable on its own: if you stop after the audit, you still leave with a written read on what your current spend is producing — including the parts that are working, which we will tell you not to touch.
01
Account and measurement audit
Before proposing anything we check whether the numbers can be trusted: what each platform is counting as a conversion, whether those events fire once and correctly, how much of the reported performance is branded search, and what the reconciled figure looks like against your own records. Deliverable: that reconciliation, in writing, with the spend we recommend stopping this month.
02
Rebuild and test
We restructure the account around the decisions it needs to support, not around the platform defaults, and put a deliberate test behind each assumption: offer, audience, and message, changed one at a time so the result means something. Budget stays flat until a change is proven; scaling comes after evidence, not before it.
03
Run and report against one number
Weekly management, and a monthly report written against the reconciled figure rather than the platform dashboards — what we changed, what it did, what we got wrong, and what we are testing next. If a channel stops earning its budget we say so in that report instead of waiting to be asked.
03 — Canales
Where we run, and what each one is for
A short list on purpose. We run the channels we can manage properly and measure honestly; breadth for its own sake is how budget gets spread thin enough that nothing produces a readable result.
Google Search Ads
Captures demand that already exists — people typing what you sell, at the moment they want it. The highest intent traffic you can buy, and the easiest to waste on terms that look relevant and never convert.
Meta Ads — Facebook and Instagram
Creates demand in front of people who were not looking for you. Creative is the targeting here: the audience tools matter far less than whether the first two seconds earn the next ten.
Performance Max and Advantage+
The automated formats, run with the structure, exclusions and feed hygiene that keep their output diagnosable — so that when performance moves, there is something to read rather than a single blended number.
LinkedIn Ads
Expensive per click and worth it only when the deal size carries it. For B2B with a defined buying committee it reaches people no other channel can target; for anything else we will usually tell you to spend it elsewhere.
TikTok and short-form video
Cheap attention with a short shelf life. It rewards volume of creative over precision of targeting, which means it only works when there is a production rhythm behind it — so we plan the output before we plan the spend.
Retargeting, kept honest
The campaigns that always look profitable because they follow people who were going to come back anyway. We keep them small, hold them out periodically, and judge them on whether the total changes — not on the credit they claim.
04 — FAQ
Frequently asked questions
What does a paid media agency actually do?
It decides where your advertising budget goes, builds the campaigns that spend it, and answers for what came back. In practice most of the work is not inside the ad platforms at all: it is agreeing on what counts as a result, making sure that result is measured the same way everywhere, and cutting the spend that cannot be shown to have produced any. Building campaigns is the easy half. Knowing which ones to switch off is the half that pays for the agency.
Do you work with Google Ads and Meta Ads specifically?
Those two are where most of the budget we manage ends up, and for most businesses they should be. Google Ads captures demand that already exists — someone typing what you sell — and Meta creates it in front of people who were not looking. They answer different questions and they need different measurement, which is precisely why running them in isolation from each other produces two reports that contradict one another. We also run LinkedIn and TikTok where the audience is genuinely there, and we will say when it is not.
How much should I be spending?
Less than you think at the start and more than you think once something works. The first month is not about volume, it is about buying enough data to tell the difference between a bad offer and a bad campaign — two problems that look identical from the dashboard and have opposite solutions. We would rather run a deliberately small budget until the measurement is trustworthy than scale spend on numbers we cannot defend.
Will you tell me not to advertise?
Sometimes, yes. If the searches that convert for you are ones you already win organically, paid search on those terms mostly buys clicks you were getting for free — and the same is increasingly true of queries now answered inside AI assistants, where no ad appears at all. If the site converts badly, spending more only sends more people to the same leak. Both of those are cheaper to fix than to outspend, and we run SEO, GEO and content too, so pointing you there is not us losing the work.
Do you run campaigns in Spanish as well as English?
Yes, and in Miami that is not a nice-to-have. A campaign translated from English keeps English search behaviour underneath it: the terms people actually type in Spanish are frequently not the translation of the English ones, and the creative that works in one language routinely fails in the other for reasons that have nothing to do with wording. We build the Spanish side as its own campaign with its own keyword research, not as a duplicate. We work out of Miami, Buenos Aires and Madrid, so both sides are written by people who sell in that language.
How do you charge, and who owns the accounts?
A flat monthly fee, not a percentage of spend. A percentage pays the agency more for spending more, which is the wrong incentive to hand whoever decides your budget. The ad accounts, the pixels, the conversion definitions and the historical data are yours and stay in your business manager from day one — if you leave, you leave with the account and the learning inside it, not with a login we control.
05 — Contacto
Start with the audit, not the budget
Give us access to what is running today and we come back with what it is actually producing, what we would stop this month, and what we would test first. If the honest answer is that your budget belongs in organic rather than in ads, that is the answer you get.